This Old House ROCKS

An interview with Dr. James Allen in Rexburg, Idaho.

By Scott Davis, Photos by Sara Zollinger

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Nestled into the Southeast border of Idaho and in the shadows of nearby Yellowstone National Park, you will find a nearly 100-year-old landmark—”The Old Rock House” as the locals have called it for decades. Aptly named for its old rock exterior, it’s easily identifiable on the second busiest street of Rexburg, Idaho. It stands out for its classic architecture and its juxtaposition with modern surrounding buildings of a fast growing, small town.

Setting Up Practice Location
that Everybody Knows
Along with being a town conversation piece that survived a major dam flood 40 years prior, it has functioned as home and business for longer than most can remember and is now the proud dental practice of Dr. James Allen and Rockhouse Dentistry. Not a bad idea to create a practice where everyone knows where it is already, right? But more importantly, the building appropriately reflects the personality, philosophy, and culture of Dr. Allen and his team.

Return to Family Values of Idaho Town
Dr. James Allen grew up in Idaho Falls, not far from Rexburg in distance and values. Family, hard work, faith, kindness, and the outdoors are all cultural staples of the area. “A great area to raise a family and with its consistent growth, makes it a great place to grow a business,” Dr. Allen reflects. “Rexburg is the type of town where your neighbors are waving to you, and people you don’t know will still say hello.” So it is not surprising that after deciding to become a dentist through the University of the Pacific, he would return to skiing, biking, outdoor living, and the family values of this Idaho town.

His motivation to enter the dental profession and the core of his philosophy is, “I just want to take care of people.” It would seem odd to call that core value as old-fashioned, but as Dr. Allen puts it, “We took an oath to take care of people and put their interests first.”

Changing People’s
Perception of Dentistry
According to Dr. Allen, dentistry used to be one of the most respected professions, and people could trust their dentist without question. He wants to see that faith in dentistry return. He worries that insurance is driving treatment too much and that large corporate dentistry may be diminishing that respect and trust. Correct in his perceptions or not, Dr. Allen and his team have decided to control what is in their power of influence and make sure that “people feel like they are truly being taken care of.”

 
Some of the Best Practice
Growth Strategies
From taking the additional time needed to address patient needs and proactively calling folks to make sure they are feeling comfortable, to fielding late night and early morning phone calls from those with painful conditions. Dr. Allen believes these are not only the right things to do, but some of the best marketing/practice growth strategies you can strive for. “I will write my cell number on our cards for patients to call me anytime,” he says. Rockhouse Dentistry thrives on changing people’s perception of dentistry.

Nothing Old in the
Old Rock House
As old and true as this philosophy is to winning patients’ hearts, there is nothing old within the walls of the Old Rock House. You will find them utilizing modern technology including CBCT, intra-oral scanner, in-office milling machine, digital radiography and lasers. Xbox video game consoles and flat screens in each treatment room are great kid pleasers. Dr. Allen initially worried all this technology would give patients the perception that everything there was expensive. But overwhelmingly, people have found that the technology adds to the experience and demonstrates that he values quality. Even the fans are strategically utilized so “the practice doesn’t smell like a dental office,” he says. There is every attention to detail.

3D cone-beam technology has particularly revolutionized his practice, says Dr. Allen. “Knowing what I know and see now, I will not place an implant or take out a wisdom tooth without seeing it three dimensionally. I wouldn’t put an implant in without knowing where the sinus is, or how close the nerve really is, or how thick exactly the jawbone is.” Dr. Allen adds that you can’t get that confidence from a 2D image, and 3D technology has come a long way in helping his patients understand that this is safe for them.

Can all this technology pay for itself? Well, even Dr. Allen isn’t sure. But he does know that the practice is doing very well financially, and there are many other costs of business that worry him much more. This technology is part of doing the right thing for the patient. So he continually strives to mesh technology with old core values.

Renovating
a Well-Known Landmark
Dr. Allen and his team are grateful for being able to balance a comfortable, home-like feeling of a practice with significant technology, but the retrofit of a century-old infrastructure into a modern dental facility was no easy task. From the onset, the community seemed not to be behind this project. “People knew this landmark well,” Dr. Allen says. People would often use it as a point of reference. “It is just over by the Old Rock House,” they would say. So it’s not surprising the Rexburg locals were sensitive to any renovations that might be done to a town constant, and there was immediate backlash upon the first hint of renovation.

With that type of pressure, Dr. Allen himself helped with the conceptual designs and floor plan. Although it had “an awesome outer shell, it needed updating,” he says. Because the building had no insulation, prior tenants were paying up to $900 a month for heating during the winter. “We had to add about 3,000 square feet to the existing building to get it done,” says Dr. Allen. Rock from the south wall had to be transferred over to the west wall and old lead pipe plumbing had to be replaced altogether,” he explains.

Additions included basement storage rooms, space for additional treatment rooms, a modern upstairs break and meeting room and more. It was no small project but nothing good comes easy. So was it worth it? “Some kids take off their shoes because it looks and feels like a home,” Dr. Allen says. “Patients remark it doesn’t feel like a dentist office at all and how comfortable it is. How cool it is to come to a 100-year-old building and have modern dentistry done?” Yes, Dr. Allen believes it was worth it. The patient experience comes first. “Dentists probably worry about making money too much,” he states. “If we worry about taking care of people, enough money will come.”

Maintaining that
Old-School Approach
The parallels in Rockhouse Dentistry and the Old Rock House are easy to see. The old-school notion of taking care of people above all else is mirrored well in the old rock walls. The personal and modern touch is reflected in structure and practice. Core values, like large stone bricks, make for a solid infrastructure that everything else can be built upon for a successful and patient-pleasing dental landmark.

Nitrous Oxide: Making a Comeback in Dental

By Michael Civitello

 

Nitrous oxide has been one of the most commonly used analgesics and anxiolytics for over 100 years. With a wide safety margin, fast onset, predictable results, and short duration of effect, nitrous oxide has obvious benefits for any busy dental practice. A relaxed and comfortable patient allows for a more productive procedure (less starting and stopping), longer appointments, and a happier patient after the procedure. In addition to the clear benefits, nitrous oxide can also be a profit center for the practice. How many “tools” in your practice can you say offer all the same benefits as nitrous oxide?

Many dentists have gotten away from using nitrous as frequently in recent years often citing, “My patients don’t ask for it.” Even in today’s world of instant access to information—patients don’t always know what to ask for! Patients need to be educated on what is recommended, whether it’s a treatment plan, service, or something to help make them relax and feel more comfortable. As your patients trusted healthcare professional, they are looking to you to advocate what may be best for them—not only for their oral health—but what will make them have a more pleasant experience. From the other side of the chair, a more relaxed patient will also mean a better experience for you. The more patients you talk to about the benefits of nitrous will result in more patients wanting it during their treatment.

No practice has a 100% case acceptance. A few common reasons for non-acceptance include time, fear and anxiety. Offering nitrous oxide is an excellent way to address all of these objections—improving your case acceptance. If a handful of patients a month (who would have otherwise declined your treatment plan) now accept—what is that positive impact on your practice? Once the patient is in the chair and relaxed, how does working more efficiently (not having to start and stop as often) and performing longer procedures sound?

Some dentists have gotten away from using nitrous because it “gets in the way” and slows them down. New nasal mask options such as the Porter Silhouette™ now alleviate this “pain point.” With the Porter Silhouette™ using nitrous is now easier than ever! How does unobstructed access to the oral cavity, not having to change your ergonomics, improved nitrous delivery and scavenging, and better infection control sound? This is a new product that is getting dentists excited about using nitrous again!

Nitrous oxide can be a profit center for the practice. While cost per use is minimal, patient fees average about $75 around the country (in addition to improving the case acceptance and productivity levels). Often times we have discussions with offices trying to decide between a “portable cart system” vs. a “centrally plumbed system.” A centrally plumbed system does require a larger investment up front but provides substantially larger benefits in the long run:

  • Ergonomics and ease of use: each operatory is set up and ready for use, meaning you will use nitrous more often
  • Cost of use savings: for a 60-minute procedure, you will save approximately $10 per use compared to using a portable system with E cylinders
  • Flexibility and increased value for future sale of the practice (or attracting specialists)

What is the value and positive impact of a satisfied and happy patient? As one of the few tools in your practice that can help increase production, patient satisfaction, and referrals, nitrous oxide should be an essential part of every practice.

If you have not had your existing nitrous system inspected recently, now is the perfect time to schedule a complimentary equipment audit. Make sure your current system is functioning properly and learn about exciting new products (like the Porter Silhouette™). If you don’t have a nitrous system and would like to learn more about what options are available, contact your Burkhart Account Manager. They would be happy to sit down with you and review what options are a perfect fit for your practice.

Make the Best Choices for Your Dental Office

By Jonathan McGuire, CPA

 

The right space in the right location makes a big difference to the success of your dental practice. So it’s worth taking some time to consider a variety of factors that govern this crucial decision.

Is this city an attractive place to live?
You’ll spend years building a practice that can provide for you and your family and be worthy of sale upon your retirement. So the area in which you’ll locate your practice needs to support the demographics, neighborhoods, schools, and activities that align with your intended life style and preferences. If your life partner plans to work, the location should also provide suitable employment opportunities. And, of course, you’ll want a sense for what it’s like to live there in all four seasons. No sense setting up shop if you can’t take the heat…or the cold.

Will this area support my economic needs?
As you take a deeper dive into prospective cities or neighborhoods for your practice, here are several characteristics that support a profitable business model:

• A stable, growing population promotes new patient acquisition as well as patient retention. Look for areas with higher home prices and low vacancy rates on rentals.
• A diverse industry landscape with low unemployment increases the likelihood that dental care will be affordable for your prospective patients. It also decreases the risk of exposure to localized economic downturns.
• Higher per capita income and per
capita retail spending suggests both
a capacity and a penchant for personal spending. Ideally, this personal investment reflects a focus on healthy lifestyles.
• Communities with substantial retiree populations can be a boon to the dental industry if they have the requisite means to pay for services. This group also tends to have fewer distractions that would otherwise impede their ability to show up for scheduled appointments.
• Communities with an educated population are more likely to have qualified staff to support your practice.

Are there too many dentists?
If the area already has plenty of dentists or shows signs of practice start-ups, it may prove unappealing even if it passes muster on the aforementioned points. National averages suggest a ratio of one dentist per 1,700 residents. As such, you’ll want to find an area where this ratio is higher than the national average, where the population suggests a higher need for dental services, and/or where the existing practitioners may be nearing retirement.

Is office space available to support my professional needs?
As you start to explore office space, you should consider both your immediate needs as well as the potential for growing your practice. Your office should be accessible for patients of all physical abilities and provide convenient parking for your staff and your patients. In an ideal world, it’s close to public transportation and provides good roadside visibility. A storefront presence in a high traffic area provides a marketing boost; however, this factor becomes less important as your practice stabilizes.

Should I lease or buy my dental office?
If your target neighborhoods present options for leasing and buying property, you’ll need to “sharpen your pencil” with a competent tax professional to determine the best use of your hard-earned money. Here are a few considerations that come to the fore.

First and foremost, you need to think about the length of time you expect to occupy this space. Generally speaking, if you plan to stay less than seven years, it may make sense to lease your space and avoid all the up-front costs associated with securing a commercial loan. When building a practice, it buys the time to determine whether you’ve really found the ideal location based on your interests, goals, and knowledge of the local market. It also enables you to get a better handle on how big or small you’d like your practice to get so you do not under- or over-build your space.

When occupying rented space, your leasehold improvements are eligible for depreciation over a 15-year life. You will deduct your rental expense and rental insurance as well as any other expenses for which your lease holds you responsible. These expenses can include property tax, maintenance, and utilities. You’ll need to read your lease agreement carefully to make sure that you identify all such obligations and factor them into your analysis. If the landlord attends to maintenance and repair, be sure to include provisions that ensure all work is conducted in a prompt and professional manner. If the building does not function properly or looks run-down, it won’t help you attract and retain patients.

A purchase decision depends on your ability to secure an attractive sales price, favorable reviews by a commercial appraiser and inspector, and reasonable terms on your financing deal. As a rule, the building and the associated capital improvements are subject to a 39-year depreciation schedule based on the date placed in service. That being said, if a building engineer performs a cost segregation study that breaks the building into IRS-sanctioned asset classes, selected components may have shorter recovery periods (i.e., 5-, 7-, or 15-year), thereby accelerating depreciation. Some of those assets may also be eligible for Section 179 bonus depreciation, as determined by your tax professional.

Expenses associated with purchased property may be deducted in the year incurred. These expenses include loan origination fees, mortgage interest, mortgage insurance, real estate taxes, and applicable building insurance (e.g., hazard, flood). Repair and maintenance expenses may also be deducted. The latter requires expert knowledge on newly revised tax regulations that provide detailed guidance on when and how outlays must be capitalized and written off over time, and when they can be treated as ordinary operating expenses.

Finally, a purchase decision should reflect a reasonable expectation that the property will appreciate during the term of ownership. As noted earlier, the 7-year tenure or greater tends to favor property ownership over and against leasing. However, you may prefer the simplicity that comes with letting someone else assume responsibility for the building and the headaches that come with it. If that’s the case, you’d want a reasonable degree of certainty that the owner will support your tenancy for as long as you hope to stay there.

What’s the right answer?
There isn’t a one-size-fits-all answer to the question of which office space is best for a dental practice. It depends on your personal preferences, the market dynamics that you hope to enter, the space available for lease or purchase, and the expected term of occupancy. An informed decision considers the revenue potential, the total cost of ownership (or leasing), the tax implications, and cash flow.

If you are overwhelmed by the magnitude of the decision and the amount of information necessary to make a good one, don’t worry. There are dental practice specialists and tax advisors who can pull together all the necessary facts and figures to help you make a really good choice. They’ll stay by your side as you take possession and start building your business.

With the right space in the right location and the right advisors by your side, you can focus on providing the best dentistry that will make you and your patients proud.

mcguire-jonathan-2015Jonathan McGuire, CPA
Jonathan has over five years of experience providing strategic tax planning and compliance expertise to private-middle market clients, with a deep focus on real estate. He also is an adjunct professor at Corban University. Jonathan graduated from Corban University and has his master’s degree in taxation from the University of Denver.

More Than Dentistry

Dr. J. Alexander Kussad shares his story of caring for refugees

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International Medical Relief, a Colorado-based organization, organized a humanitarian mission to the Aegean island of Lesbos. Its core mission is community outreach and education, especially in the developing nations.

So this trip was unique, in that they were operating in a European country, and instead of reaching out to settled villagers, I was part of a group of volunteers reaching out to refugees and migrants—people on the move who are only in a given location for a day or two. We were operating under the umbrella of the Health Point Project, a United Kingdom-based medical charity organization.

Greece Government Slows Refugee Assistance
Upon our arrival to Greece, the local government decided to expel NGOs (non-governmental organizations) from operations, and it became illegal to provide any type of assistance to refugees including giving them food or physical assistance. The exception was with Doctors Without Borders that operated often with one physician during daylight hours at Moria detention center, and the UN Refugee Agency (UNHCR) that mainly provided transportation bus services from the beaches to Moria detention center for documentation processing of the refugees.

Helping People Disembark from Rafts
Our group lost valuable days because of the government regulation, but during this time, I registered as a dentist on the island. We spent our days on the beach, at a camp established by a Swedish NGO called Lighthouse Refugee Relief. Alongside the Greek coast guard and an organization of Spanish lifeguards from Barcelona, we helped people disembark the inflatable rafts used to cross the strait between Lesbos and Turkey.

Clothes, Blankets, Food
& Urgent Care
At the Lighthouse camp, I provided translating services (Levantine Arabic for the Syrians and Persian for the Afghans), and our group provided the refugees with a change of clothes, warming tents and blankets, hot tea, soup and other food. There was also a clinic set up in a small trailer where we removed a cast from the broken leg of a Syrian boy (he was hit by a car two months prior in Turkey) and saw other urgent care cases.

One night we heard commotion outside of the house where we were staying next to a beach and a large raft of about 50 Afghan refugees (men, women and children) landed on the shore next to the house.

The people were wet and hypothermic, so we quickly ushered them into the house, offered them some of our clothes, and gave them whatever food and hot drinks we had. We called International Rescue Committee that had a nearby camp and fleet of vans to come pick up the people and transport them to their camp, where UNHCR buses could then take them to Moria.

Covert Trips into Guarded Former Prison
Moria is a former prison, heavily guarded by armed police and surrounded by barbed wire fences. By breaking off into small groups of two to three and operating in the middle of the night, we were able to sneak in multiple times, whether crawling under fences, or past a sleepy guard while his back was turned. We often pretended to be refugees by taking off our scrubs and the women in the group put on headscarves.

Treating Patients in Secret
Finally, there was a negotiation between the government and Health Point Project and we were allowed to return to the medical tent outside the walls of Moria in an area nicknamed “Afghan Hill.” The agreement allowed us to provide diagnosing and consultation services, but nothing more. As healthcare providers, we decided that the humanitarian necessity of medical treatment superseded government laws, so we treated patients and spread the word of our existence among the refugees.

Caring for the Sick
My sub-team consisted of me, a physician from Utah and a nurse from Washington. Once we entered, we asked where families and children were located since we gave them priority. They were inside bunkers, which we entered, and introduced ourselves. We soon found ourselves inundated with many children with coughs, sore throats, fevers, runny noses, and some adolescents and adults with toothaches, muscle fatigue, starvation, dehydration, and hypothermia. We spent hours performing exams and dispensing vitamins, rehydration salts, antibiotics, cough lozenges, pain relievers and acetaminophen.

Those with toothaches, I escorted back to the tent on Afghan Hill, where a previous dentist from the UK set up a makeshift dental operatory, where I could perform extractions and dispense medications. By the time we built momentum, patients started coming to see us in the tent rather than us having to sneak into Moria to see patients. I translated as often as I could for the physicians and nurses, and in addition to extractions and draining abscesses, I was able to distribute toothbrushes and toothpaste, apply fluoride varnish, and offer oral hygiene instructions. Before I knew it, it was time to return to the USA.

When All is Lost
The Syrian and Afghan refugees were obviously fleeing war zones and had lost loved ones and worldly possessions, whereas migrants were “piggy-backing” off of the refugee situation and came from countries such as Morocco (they flew to Turkey as tourists), Pakistan, Iran and Bangladesh. Afghans were reported being on the road, often walking with toddlers, for almost a month and crossing the rugged, snowy mountains of Kurdistan on the Iran-Turkey border.

Syrians lost relatives and real estate and were the most panicked and emotional of the groups we encountered. The European Union is granting residency status to Syrians, Afghans and Iraqis, while most everyone else is being turned away or deported at the Greece-Macedonia border. Once they enter Macedonia, their journey is not even halfway finished. They still need to traverse the Balkans before they arrive at their destination, the most popular one being Germany. Along the way, it is reported by Hurriyet Daily News of Turkey that as many as 10,000 migrant children have become separated from their families and are victims of human trafficking.

A Positive Change for People in Crisis
I wish I could have stayed longer and I feel I have not done enough—that what I’ve done is a drop in the bucket. But I realize that small drop may have been enough to make a positive change in the lives of a few individuals, and I’m convincing myself that makes it worthwhile.

Chief Complaints: Headaches & Small Teeth

By Rhys Spoor, DDS, FAGD
Accredited Member of the American Academy of Cosmetic Dentistry
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This case shows an example of using a conservative restorative approach to get a big change in the function and aesthetics for this patient. Her chief complaint was two-fold: daily headaches and small teeth. Clinically she exhibited significant wear, especially in the anterior area, a compressed vertical opening, multiple diastemata anteriorly, chipped incisal edges, a darker shade and one less than adequate restoration on #19. Additionally, she was fearful of the whole dental process from when she had #19 placed years before and extremely self-conscious of the appearance of her teeth.

Patient Goal: A Nice-Looking Smile
At first, all we did was replace #19 with a bonded ceramic crown with a little triazolam and local anesthesia. The experience allowed her to begin to trust she would be OK to get through the rest of a process to get what she really wanted which was a nice-looking smile. Using the concept of form follows function, the need to gain more vertical height became apparent and meant the amount of tooth reduction to restoratively treat this case would be minimal. We established a final occlusal position using TENS (trans electronic neuro stimulation) and did an intraoral mock-up from a diagnostic wax-up at that position.

No More Headaches and Happy Patient
The maxillary arch was prepared first and an acrylic overlay was placed on the lower arch during the transition. While the final maxillary restorations were fabricated, we had time to access and correct any negative functional issues. The time to fine-tune the occlusion and the aesthetic acceptance is during this phase because it is a lot easier to adjust acrylic than it is to adjust the final ceramic.

We found that her daily headaches ceased, and she really liked the aesthetics. During her first night home with the provisionals, she sent us an email that said, “When I looked in the mirror, for the first time in my life, I thought of myself as pretty.” That is always very satisfying to hear from any patient.

Second Phase Goes Smoothly
We seated the final restorations in the maxillary arch against the mandibular overlay and, one week later, prepared the mandibular arch. Since most of the functional and aesthetic issues were resolved during the first provisional phase, the second phase went smoothly.

Met Goals of ImprovedFunction & Aesthetics
with Conservative Solution
The final result accomplished our mutual goals of improved function and aesthetics with a very conservative restorative solution.

Dr. Rhys Spoor is a 1983 graduate of the University of Washington where he was an Affiliate Assistant Professor in the Department of Restorative Dentistry for 10 years. He is an Accredited Member of the American Academy of Cosmetic Dentistry, a Fellow of the Academy of General Dentistry, the American Dental Implant Association and the Pierre Fauchard Society. He is also an Editorial Reviewer for the Journal of Cosmetic Dentistry. Dr. Spoor maintains a private practice in Seattle in aesthetic, implant and restorative dentistry. He may be contacted at spoordds@msn.com.

Take Home Pay – How You Can Easily Earn Extra Money in Your Pocket

By Shannon Woodburn, Burkhart Account Manager

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Kuna Dental is a fun and energetic practice nestled in the corn fields of Kuna, Idaho. Dr. Doug Croft is a hard working “teddy bear” who put himself through dental school by earning money driving gas tankers to finance his education before starting dental school at the “non-traditional” age of 27. He is extremely involved in the local community and started a very successful practice almost 20 years ago. As his practice expanded, he built a beautiful new building where it could grow. Dr. Dan Haws, an avid cyclist and meticulous dentist practicing in Southern California, relocated his immediate family to be closer to relatives and joined the thriving practice at Kuna Dental in 2014.

Impressed with Burkhart Staff
Dr. Croft wanted to work with Burkhart as his staff was impressed with the people that made up Burkhart. They said that Robert Fogleman was integral in their decision to give Burkhart a try as he provided phenomenal service and they had a great relationship with him as their “fix it” guy. Burkhart Regional Sales Manager Derek Johnson was very thorough, and Kuna Dental decided to do business with these exceptional people.

Significant Savings Achieved Through Supply Saving Guarantee
Dr. Croft likes the Supply Savings Guarantee (SSG) and says, “It’s nice to have the extra money in my pocket…kind of like the cream on the top!” He said money doesn’t make his life spin, but it sure never hurts to have some extra money lying around, and Burkhart has given him that option by the significant savings his office has achieved since starting the SSG Program. He appreciates the fantastic customer service he receives from Burkhart and the fact that they take an interest in his business.

Quarterly Review Identifies Supply Overhead Percentage
His Burkhart Account Manager, Shannon Woodburn, performs a quarterly review to go over his numbers, evaluate what is going well and then make suggestions on what could be even better. This review helps him keep abreast of his supply overhead percentage and how to continuously improve and get it lower. He enjoys the graphs that put a visual on the trends in his practice and shows accountability for what is happening with his supplies.

The goal is to hit a specified percentage and often times the actual results are significantly lower than the established goal percentage that is being aimed for. He also appreciates that saving money never sacrifices quality. Jessica, his dental assistant, is integral in the partnership that ensures they never run out of anything, but also keeps a tight inventory so nothing is overstocked and wasting precious resources by just resting on the shelf for months.

Making Life Easier
Burkhart helps make life easier at Kuna Dental by taking the worry off the doctor’s shoulders regarding supply decisions. He has confidence knowing that his Burkhart Account Manager is looking out for his best interests at all times. This helps to simplify his practice and give him more free time.

Savings Allows Practice Investments That Make Business Profitable
The Supply Savings Guarantee Program has helped to save money. This allows for extra cash flow to invest in the practice on new handpieces or other important equipment that makes the business profitable and keeps it running smoothly.

A Great Team
Jessica has formed a great team with the Burkhart account manager to maintain the perfect level of inventory, swap out products that are more cost-beneficial yet offer the same quality for a better price, and maximize the amount of free products they have access to without compromising their desired products as dental professionals.

Continuing Education Programs Keep Staff Informed
Burkhart continually offers continuing education programs on hot topics and new offerings to keep them informed of the many changing options in the dental world. They work well with the staff and are great problem-solvers by anticipating what the office needs to continue their financial success.

Just Do It
If any dentist is considering the SSG Program, Dr. Croft advises them of the popular slogan to “Just do it!” It’s a better way to eliminate the “heartburn” of trying to plow the road on your own, when you have people with experience who can make your life much easier and free up your time.

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